Squp
SqupAll the good of ice cream.
No added sugar.
Lactose-free.
100% plant-based.
Gluten-free.
All in one product.
With all the taste.





In all five flavours.
An ice cream like this didn't exist.So we made it.
Creamy, real, clean. Good in its own way.
No added sugar and 100% plant-based. Naturally lactose-free and gluten-free. High in fibre. In a tub, ready for the freezer at home.
Five flavours.One tub.
What they say about us.
- 2022Best FoodTech StartupSpinUp Award
- 2022Among the most innovative ice cream companies in the worldFoodHack
- 2023Top 100 Italian Innovators Under 30Forbes Italia
- 2024100 Excellences, Food categoryForbes Italia
- 2025Top 100 Italian StartupsForbes & Ventive






















Our choices,one by one.
A PEFC-certified paper tub, a 100% plant-based recipe, ongoing research:
what we do, in practice.
Bring Squpto your store.
Do you work in retail, or are you a distributor? Write to us.
Become a retailerThe next flavouris up to you.
Strawberry, Vanilla, Tropical or Coconut?
Click your favourite to vote for it.
Hover over a tub, then click to voteTap a tub, then tap “Vote”